The next international precious jewellery, costume jewellery and watchmaking trade show will take place over four days – from Friday September 5th to Monday September 8^th – as part of the Maison&Objet show in Villepinte. Four days of new challenges are in store.

The September 2014 project for Bijorhca Paris is to select a date that corresponds with market demands and to reserve a place of choice in the Watchmaking/Gold jewellery/Jewellery section.

The trade fair plan has been entirely redesigned to better handle the flow of visitors and draw them in.

The sections have been reorganised in the following way:

• At the trade show entrance, visitors are greeted by the Watchmaking section; they then encounter Jewellery, Gold and Silver, and Costume Jewellery.

• The “Cream by Bijorhca” space will be shaped like a square to evoke a French-style garden.

It has been extended to include additional designer brands.

• The Elizabeth Leriche trend forums, a lecture area and expertise workshops conclude the trade show tour.

• Exhibitions on “fashion illustration” will be held.

• The ground floor level is still dedicated to supplies, “Elements Collections” and “Elements Cash & Carry”.